Pengaruh Gaya Hidup dan Kepercayaan terhadap Keputusan Pembelian Produk Melalui Online Shop (Studi Pada Pelanggan My Softlenssolo)

Trisnawati, May Lina and , Kussudyarsana, S.E., M.Si., Ph.D (2020) Pengaruh Gaya Hidup dan Kepercayaan terhadap Keputusan Pembelian Produk Melalui Online Shop (Studi Pada Pelanggan My Softlenssolo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) naskah publikasi.pdf Download (800kB)
	PDF (Halaman Depan) halaman depan R.pdf Download (635kB)
	PDF (Bab I) BAB I.pdf Download (220kB)
	PDF (Bab II) BAB II R.pdf Restricted to Repository staff only Download (316kB)
	PDF (Bab III) BAB III R.pdf Restricted to Repository staff only Download (390kB)
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (212kB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (102kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (169kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (332kB)
	PDF (Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (311kB)

Abstract

This study aims to analyze the influence of lifestyle and trust on purchasing decisions. In this study, a sample of 103 my softlensol consumers from various regions in Indonesia was used. The sample selection method uses purposive sampling and the data used are primary data in the form of a questionnaire. Data analysis method used is multiple linear regression analysis using several variables, namely lifestyle, trust and purchasing decisions. The results showed that lifestyle had a significant positive effect on purchasing decisions and trust had a significant effect on consumer purchasing decisions as evidenced by the results of the t test which showed a significant t-count value. The value of R Square shows that lifestyle (X1), and trust (X2) are able to explain variations in changes in the purchase decision variable (Y) while the rest is explained by other variables outside the model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Lifestyle, Trust, Purchasing Decisions
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MAY LINA TRISNAWATI
Date Deposited:	25 Jun 2020 03:27
Last Modified:	25 Jun 2020 03:27
URI:	http://eprints.ums.ac.id/id/eprint/83049

Actions (login required)

View Item