Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Pada Mahasiswa Dalam Memilih Warung Makan Di Lingkungan Kampus Universitas Negeri Surakarta (UNS)

Satriadi, Bagus and , Nur Achmad, S.E., M.Si., (2019) Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Pada Mahasiswa Dalam Memilih Warung Makan Di Lingkungan Kampus Universitas Negeri Surakarta (UNS). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Abstract This study aims to determine the effect of price, food quality, service quality, shop atmosphere, and location on purchasing decisions for students in choosing food stalls in the UNS campus environment. This type of research is quantitative, with a population of UNS students. The sample used in this study were 100 students in UNS. Analysis of the data used in this study by conducting instrument tests (validity and reliability tests), classical assumption tests (tests of normality, multicollinearity and heteroscedasticity), multiple linear regression, t test, f test and determination test. Based on the calculation results of the SPSS statistical application t test, it shows that food quality (X2) and location (X5) partially have a positive and significant effect on purchasing decisions, while price (X1), service quality (X3), and store atmosphere (X4) have an effect positive but not significant to the purchase decision. But if α = 10% (0,10), then the service quality variable has a positive and significant effect on purchasing decisions. Keywords: Price, Food Quality, Service Quality, Store Atmosphere, location, purchase decision

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Food Quality, Service Quality, Store Atmosphere, location, purchase decision
Subjects:	Q Science > Q Science (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BAGUS SATRIADI
Date Deposited:	22 Nov 2019 07:33
Last Modified:	22 Nov 2019 07:33
URI:	http://eprints.ums.ac.id/id/eprint/79430

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