Al Ghifari, Muhammad Said and -, Dr. Anton Agus Setyawan, SE. M.Si (2019) Pengaruh Kepuasan Konsumen Pada Kepercayaan Merek Dalam Membentuk Loyalitas Merek Pada Produk Otomotif. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
NASKAH PUBLIKASI.pdf Download (636kB) |
|
PDF (Halaman Depan)
HALAMAN DEPAN.pdf Download (701kB) |
|
PDF (Bab I)
BAB I.pdf Download (206kB) |
|
PDF (Bab II)
BAB II.pdf Restricted to Repository staff only Download (128kB) |
|
PDF (Bab III)
BAB III.pdf Restricted to Repository staff only Download (176kB) |
|
PDF (Bab IV)
BAB IV.pdf Restricted to Repository staff only Download (345kB) |
|
PDF (Bab V)
BAB V.pdf Restricted to Repository staff only Download (15kB) |
|
PDF (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (162kB) |
|
PDF (Lampiran)
LAMPIRAN.pdf Restricted to Repository staff only Download (408kB) |
|
PDF (Surat Pernyataan)
SURAT PERNYATAAN.pdf Restricted to Repository staff only Download (192kB) |
Abstract
Abstract The purpose of this study was to determine the effect of consumer satisfaction on brand trust in automotive products. Knowing the effect of customer satisfaction on brand loyalty in automotive products. Knowing the effect of consumer confidence on brand loyalty in automotive products. Population is automotive product users, namely two-wheeled vehicles of various brands in Surakarta, whose number is unlimited. The sample in this study were people who had bought automotive products in the form of two-wheeled vehicles with various brands of 150 people. And the technique used is purposive sampling with male and female gender criteria. 17-65 years old. Have bought more than two brands before. Current jobs. Monthly income. Based on the results it is known that customer satisfaction has a significant effect on brand trust in automotive products. Consumer satisfaction has a significant effect on brand loyalty in automotive products. Brand trust influences brand loyalty in automotive products. Keywords : satisfaction, trust and loyalty
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | satisfaction, trust and loyalty |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | MUHAMMAD SAID ALGHIFARI |
| Date Deposited: | 19 Nov 2019 03:55 |
| Last Modified: | 19 Nov 2019 03:55 |
| URI: | http://eprints.ums.ac.id/id/eprint/78905 |
Actions (login required)
 |
View Item |
