Analisis Pengaruh Citra Merek Dan Kualitas Produk Terhadap Pengambilan Keputusan Pembelian Sepatu Vans

Gunanto, Galang and -, Dra.Chuzaimah, M.M. (2019) Analisis Pengaruh Citra Merek Dan Kualitas Produk Terhadap Pengambilan Keputusan Pembelian Sepatu Vans. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study discusses to analyze the effect of image and product quality on purchasing decisions. The population of this study was Vans shoe users among FEB students of Muhammadiyah University of Surakarta. The sampling technique used in this study is non probability sampling with a type of Purposive sampling which is a sampling technique based on certain criteria on the respondents. Based on the methods and techniques taken the sample obtained as many as 100 respondents who fit the criteria. The data collection method used is a questionnaire. Data analysis techniques in this study are validity test, reliability test, multiple linear regression test, accuracy test of estimator parameters (t test), accuracy test model (F test) and determination (R2). The results showed the product image and product quality towards purchasing decisions in FEB students of Muhammadiyah University of Surakarta.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Image, Product Quality and Purchasing Decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GALANG GUNANTO
Date Deposited:	19 Aug 2019 08:10
Last Modified:	19 Aug 2019 08:10
URI:	http://eprints.ums.ac.id/id/eprint/76342

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