Pengaruh Kegunaan, Kemudahan, Risiko, Dan Kualitas Layanan Terhadap Minat Nasabah Dalam Penggunaan Mobile Banking (Studi Empiris Pada Nasabah Bank BUMN Di Kota Surakarta)

Indriyani, Erfina and , Dr. Noer Sasongko, S.E., M.Si., AK., CA (2018) Pengaruh Kegunaan, Kemudahan, Risiko, Dan Kualitas Layanan Terhadap Minat Nasabah Dalam Penggunaan Mobile Banking (Studi Empiris Pada Nasabah Bank BUMN Di Kota Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to analyze the influence of usefulness, easy to use, risk, and quality of service towards customer intention to apply mobile banking. This research is a quantitative. The population of this research is all customer Bank of state-owned enterprises in Surakarta, sample of this research is 70 customer. Method used in this research is multiple linear regression. The results showed that variable usefulness and quality of service significant affected towards customer intention to apply mobile banking. However the variable easy to use and risk are not significant affected towards customer intention to apply mobile banking.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	usefulness, easy to use, risk, quality of service, customer intention, mobile banking.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5601 Accounting H Social Sciences > HJ Public Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	ERFINA INDRIYANI
Date Deposited:	16 Nov 2018 07:14
Last Modified:	16 Nov 2018 07:14
URI:	http://eprints.ums.ac.id/id/eprint/69150

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