Usulan Strategi Perusahaan Untuk Meningkatkan Penjualan Buku Pendamping Smp Kurikulum 2013 (Studi Kasus : CV. Hasan Pratama)

Indrawan, Muhammad Radhitya and , Much. Djunaidi ST., MT. (2018) Usulan Strategi Perusahaan Untuk Meningkatkan Penjualan Buku Pendamping Smp Kurikulum 2013 (Studi Kasus : CV. Hasan Pratama). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (548kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (692kB)
	PDF (Bab I) BAB I.pdf Download (451kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (446kB)
	PDF (Bab II) BAB III.pdf Restricted to Repository staff only Download (268kB)
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (552kB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (315kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (316kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (2MB)
	PDF (Surat Pernyataan) SURAT PERNYATAAN.pdf Restricted to Repository staff only Download (50kB)

Abstract

Abstract Sales of companion books of CV.Hasan Pratama in the last four semesters show a decline, especially in the sales of companion books in the junior high school curriculum in 2013. The formulation of strategies using the strengths, weaknesses, opportunities, and threats of the company is processed by using IFE (Internal Factor Evaluation) matrix, EFE (External Factor Evaluation) matrix, SWOT matrix, and lastly QSPM (Quantitative Strategic Planning Matrix). The results of the processing of various methods resulted in several proposed strategies that improved the quality of the book, in terms of materials, neatness, content, cover, and price, then market development by using the same distributor in an area, conducting book quality testing in accordance with the standards set by the government, developing new products with different market segments, improving the quality of human resources, especially in editorial sections, building better relationships with raw material suppliers. �Keywords: Internal Factors, External Factors, SWOT, QSPM

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Internal Factors, External Factors, SWOT, QSPM
Subjects:	Q Science > Q Science (General)
Depositing User:	MUHAMMAD RADHITYA INDRAWAN
Date Deposited:	11 Aug 2018 03:21
Last Modified:	11 Aug 2018 03:21
URI:	http://eprints.ums.ac.id/id/eprint/66023

Actions (login required)

View Item