Analisis Pengaruh Kepercayaan Nasabah Dan Komitmen Nasabah Terhadap Loyalitas Nasabah Pada PT. Bank BRI (Studi Pada Bank BRI Cabang Ngesrep)

Saputro, Feriska Yuli and , Basworo Dibyo, S.E, M.Si (2018) Analisis Pengaruh Kepercayaan Nasabah Dan Komitmen Nasabah Terhadap Loyalitas Nasabah Pada PT. Bank BRI (Studi Pada Bank BRI Cabang Ngesrep). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of customer confidence and customer commitment to customer loyalty Bank BRI Branch Ngesrep. Populasai this research is consumer BRI Branch Ngesrep. Sampling technique used in this study is non probability sampling with the type of data convenience sampling which is the technique of sampling based on certain criteria on the respondents. Based on the methods and techniques of sampling obtained as many as 100 respondents in accordance with the criteria. Data collection method used is questionnaire. Data analysis technique in this research is validity test, reliability test, multiple linear regression test, determination test (R2), model accuracy test (F test) and parameter of estimation test (t test). The result of research shows that customer trust and customer commitment have significant influence to customer loyalty of BRI Branch Ngesrep.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kata Kunci: Kepercayaan Nasabah, Komitmen Nasabah, Loyalitas Nasabah
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FERISKA YULI SAPUTRO
Date Deposited:	06 Aug 2018 08:40
Last Modified:	06 Aug 2018 08:40
URI:	http://eprints.ums.ac.id/id/eprint/64904

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