Pengaruh Suasana Toko dan Lokasi Terhadap Minat Beli Konsumen (Studi kasus pada pusat perbelanjaan Luwes jalan Solo-Karanganyar Km 6.7, Dagen, Jaten, Karanganyar)

Rokhim, Abdul and , Basworo Dibyo, S.E, M.Si (2018) Pengaruh Suasana Toko dan Lokasi Terhadap Minat Beli Konsumen (Studi kasus pada pusat perbelanjaan Luwes jalan Solo-Karanganyar Km 6.7, Dagen, Jaten, Karanganyar). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH AR.pdf Download (499kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (533kB)
	PDF (Bab I) BAB 1.pdf Download (167kB)
	PDF (Bab II) BAB 2.pdf Restricted to Repository staff only Download (205kB) | Request a copy
	PDF (Bab III) BAB 3.pdf Restricted to Repository staff only Download (389kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (326kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (11kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (84kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (457kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (545kB) | Request a copy

Abstract

This study aims to analyze the effect of store atmosphere and location on consumer buying interest in flexible shopping center. This type of research is a quantitative research. The population in this study were consumers in Luwes and the sample in this study amounted to 100 samples. Data collection using questionnaires. Based on the result of t test and F test indicate that Store Atmosphere and Location variable significantly influence Buy Interest either individually or simultaneously. the calculation of determination (R2) is 0.342, this means that the independent variables in the model (Store Atmosphere and Store Location) explain Buying Interest variation in Luwes of 34.2% and the remaining 65.8% is explained by other factors or variables outside the model . Keywords: Store Atmosphere, Location, Buy Interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: Store Atmosphere, Location, Buy Interest.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ABDUL ROKHIM
Date Deposited:	02 Aug 2018 06:46
Last Modified:	02 Aug 2018 06:46
URI:	http://eprints.ums.ac.id/id/eprint/64785

Actions (login required)

View Item