Pengaruh Kemudahan Penggunaan, Reputasi Vendor Dan Persepsi Risiko Pada Niat Beli Online Yang Dimediasi Oleh Kepercayaan

Prahesti, Sinta and , Dr. Rini Kuswati, S.E., M.Si (2018) Pengaruh Kemudahan Penggunaan, Reputasi Vendor Dan Persepsi Risiko Pada Niat Beli Online Yang Dimediasi Oleh Kepercayaan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of usage, vendor error and online try mediated by trust. Where independent variables consist of usage, vendor error and perception, while the dependent variable is trust and purchase decision online. The population in this study is someone who has and has never made purchases of products online. The sample in this study used as many as 145 respondents, sampling technique with purposive sampling method. The analysis used in this research includes the test of research instrument that is validity and reliability test, test of research model that is normality assumption test, outlier assumption test, structural model test, goodness of fit test. The results showed that variable ease of use affects trust and purchase intention online, vendor reputation variables affect trust, risk perception variables affect trust and does not affect the intention of buying online. There is a belief effect on online buying intentions. And Confidence variables mediate the effect of ease of use, vendor reputation and risk perception on online buying intentions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Ease of Use, Vendor Reputation, Risk Perception, Trust, Purchase Intention
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SINTA PRAHESTI
Date Deposited:	12 Apr 2018 07:39
Last Modified:	12 Apr 2018 07:40
URI:	http://eprints.ums.ac.id/id/eprint/62082

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