Analisis Pengaruh Harga Kepercayaan dan Kualitas Pelayanan Terhadap Minat Beli Ulang dalam Berbelanja Online di Instagram (Studi Empiris pada Mahasiswa Universitas Muhammadiyah Surakarta)

Nisa, Athiyah Sholihatun and , Drs. Wiyadi, M.M., Ph.D. (2018) Analisis Pengaruh Harga Kepercayaan dan Kualitas Pelayanan Terhadap Minat Beli Ulang dalam Berbelanja Online di Instagram (Studi Empiris pada Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of price, trust, service quality against repurchase intention in a shop online at instagram. The population in this study all the people who ever shopped online service at instagram. Sampling technique using convenience sampling with a sample 150 respondents. The data collection tool uses questionnaires. Data analysis using multiple linear regression. The results of analysis shows that partially variables of trust and service quality significant effect toward repurchase intention. While the variable of price not significant effect on repurchase intention. For futher research need to add variables that affect repurchase intention such as product quality, promotion, and others.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Trust, Service Quality, Repurchase Intention
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ATHIYAH SHOLIHATUN NISA
Date Deposited:	12 Apr 2018 07:14
Last Modified:	12 Apr 2018 07:14
URI:	http://eprints.ums.ac.id/id/eprint/62047

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