Pengaruh Kualitas Informasi, Kualitas Pelayanan Dan Kepercayaan Terhadap Keputusan Pembelian Secara Daring Pada Situs Jual Beli Tokopedia.Com

Saleha, Amalia and , Dr. Rini Kuswati, S.E., M.Si (2018) Pengaruh Kualitas Informasi, Kualitas Pelayanan Dan Kepercayaan Terhadap Keputusan Pembelian Secara Daring Pada Situs Jual Beli Tokopedia.Com. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of quality information, service quality, and beliefs on purchasing decisions online on the sale and purchase site tokopedia.com. Where independent variables consist of quality information, service quality, and trust, while the dependent variable is the decision to purchase online. The population in this study is the user (consumer) who had been shopping for products / goods through the sale and purchase site tokopedia.com. The sample in this study used as many as 100 respondents, sampling technique with purposive sampling method. The analysis used in this research includes test instrument research, normality test, classical assumption test that is multicolinearity and heteroskedastisitas, and hypothesis test that is multiple linear regression analysis, t-test, F test, and coefficient of determination test (R²). The results showed that the quality of information has a positive and significant effect on online purchasing decisions. Service quality variables have positive and significant influence on online purchasing decision. Trust variables have a significant and negative effect on online purchasing decisions. Simultaneously the quality of information, service quality, and trust have a significant influence on the decision of online purchase contribution given (R²) of 17,4% and the rest explained by other variable outside of this research.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Quality of Information, Service Quality, Trust and Online Purchase Decision.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AMALIA SALEHA
Date Deposited:	03 Apr 2018 08:43
Last Modified:	03 Apr 2018 08:43
URI:	http://eprints.ums.ac.id/id/eprint/61055

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