Pengaruh Pengetahuan Produk Halal, Religiusitas, dan Halal Awareness terhadap Keputusan Pembelian Produk Pangan Kemasan Berlabel Halal

Aulia, Almira Nur and , Kussudyarsana S.E., M.Si., Ph.D (2018) Pengaruh Pengetahuan Produk Halal, Religiusitas, dan Halal Awareness terhadap Keputusan Pembelian Produk Pangan Kemasan Berlabel Halal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) naspub MIRA scan upload pasca revisi perpus.pdf Download (593kB)
	PDF (Halaman Depan) halaman depan.pdf Download (917kB)
	PDF (Bab I) bab 1.pdf Download (918kB)
	PDF (Bab II) bab 2.pdf Restricted to Repository staff only Download (917kB) | Request a copy
	PDF (Bab III) bab 3.pdf Restricted to Repository staff only Download (917kB) | Request a copy
	PDF (Bab IV) bab 4.pdf Restricted to Repository staff only Download (917kB) | Request a copy
	PDF (Bab V) bab 5.pdf Download (931kB)
	PDF (Daftar Pustaka) dapus.pdf Download (917kB)
	PDF (LAMPIRAN) LAMPIRAN mira - Copy.pdf Restricted to Repository staff only Download (207kB) | Request a copy
	PDF (Pernyataan Publikasi Ilmiah) SURAT PERNYATAAN.pdf Restricted to Repository staff only Download (86kB) | Request a copy

Abstract

The purpose of this research is to identify and determine : (1) impact of halal knowledge towards halal products purchase decision, (2) impact of religiousity towards halal product purchase decision, (3) impact of halal awareness towards halal product purchase decision. This research includes survey research with quantitative approach. The sample in this study is Muslim consumers who are domiciled in Solo city. The sampling technique used in this research is purposive sampling, that is the technique of determining the sample with certain criteria which is the consumer who is Muslim and settled in Solo city. With the number of samples as much as 110 respondents. Data collection techniques used questionnaires that have been tested with validity using Confirmatory Factor Analysis method. Data analysis technique used is multiple linear regression. The results showed that: (1) halal knowledge had a positive and significant effect on the purchasing decision of halal labeled food product, it was proved from the significance value of 0.002 <0.05 and the regression coefficient of 0.317, (2) the relality of positive and significant on the decision to purchase halal labeled food products, this is proved from the significance value of 0.016 <0.05 and regression coefficient of 0.209 (3) halal awareness have a positive and significant effect on the purchase decision of halal labeled food products, this is proved by the value of significance 0.000 <0.05 and regression coefficient of 0.608. Keywords : Halal Knowledge, Religiousity, Halal Awareness, Purchase Decision, Halal label

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Halal Knowledge, Religiousity, Halal Awareness, Purchase Decision, Halal label
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALMIRA NUR AULIA
Date Deposited:	09 Feb 2018 10:00
Last Modified:	26 Feb 2018 05:57
URI:	http://eprints.ums.ac.id/id/eprint/60067

Actions (login required)

View Item