Pengaruh Kualitas Produk, Kualitas Layanan, dan Citra Merek Terhadap Keputusan Pembelian Konsumen Toko Bangunan Adi Santoso

Prasetia, Bayu Eric and , Jati Waskito, S.E., M.Si (2018) Pengaruh Kualitas Produk, Kualitas Layanan, dan Citra Merek Terhadap Keputusan Pembelian Konsumen Toko Bangunan Adi Santoso. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study to know the product quality, service quality and brand image significantly influence purchase decisions in store building Adi Santoso. This research was conducted in Stores Building Adi Santoso population in this study is that consumers in stores building Adi Santoso, with a sample of 100 respondents and a sampling method is purposive sampling is a sampling technique with a certain consideration. The analytical tool used multiple linear regression analysis, t test, F test and the coefficient of determination (R2). The results obtained by t test analysis is product quality, service quality and brand image significantly influence purchasing decisions individually and F test results indicate product quality, service quality and brand image significantly influence purchasing decisions simultaneously.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Quality Product, Quality of Service, Brand Image and Purchase Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BAYU ERIC PRASETIA
Date Deposited:	25 Jan 2018 04:50
Last Modified:	25 Jan 2018 04:50
URI:	http://eprints.ums.ac.id/id/eprint/58448

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