Pengaruh Kualitas Produk Harga Dan Label Halal Terhadap Keputusan Pembelian Pada Produk Kosmetik Di Surakarta

Saputri, Noviana Dwi and , Ahmad Madalis, SE., MBA (2017) Pengaruh Kualitas Produk Harga Dan Label Halal Terhadap Keputusan Pembelian Pada Produk Kosmetik Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (636kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (696kB)
	PDF (BAB I) BAB I.pdf Download (61kB)
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	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (15kB)
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Abstract

This study aims to test the quality of prodak, price, and halal label on cosmetic purchasing decisions in Surakarta. Hypothesis testing in this research using moderating regression analysis tool with t test, F test and coefficient of determination (R2). The population in this study are all consumers who use cosmetics whether it is female or male. The sample in this research is 100 cosmetic consumer in Surakarta. Based on the research results known product quality significantly influence the purchase decision cosmetic products in Surakarta, so H 1 accepted. Price has a significant effect on purchasing decision of cosmetic product in Surakarta, so H 2 is accepted. Halal label has significant effect on the decision of cosmetic product purchase in Surakarta, so that H 3 is accepted.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Harga, Kualitas Produk, Label Halal dan Keputusan Pembelian
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NOVIANA DWI SAPUTRI
Date Deposited:	10 Nov 2017 06:37
Last Modified:	10 Nov 2017 06:37
URI:	http://eprints.ums.ac.id/id/eprint/57512

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