Analisis Pengaruh Harga, Kualitas Produk, Dan Lokasi Terhadap Keputusan Pembelian(Studi Pada Pembeli Produk Toserba Putra Rahayu Karanganyar).

Anjarwati, Putri Mei and , Dra. Mabruroh., M.M. (2017) Analisis Pengaruh Harga, Kualitas Produk, Dan Lokasi Terhadap Keputusan Pembelian(Studi Pada Pembeli Produk Toserba Putra Rahayu Karanganyar). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Marketing management in the minimarket business needs to implement the target market and marketing mix to influence consumer purchasing decisions. Companies must have the ability to know what is needed by consumers. The purpose of this study is to determine the effect of Price, Product Quality, and Location on Decision Purchase of products at the General Store Putra RahayuKaranganyar. In this research data collection method is done with several instruments, namely: observation, interview, and a questionnaire. The main instrument used is the questionnaire supported by observation and interview. The result of multiple linear analysis shows that the most influential independent variable to the dependent variable is the location variable. Result of t test have result that all variable have positive effect to purchasing decision. The result of F test analysis is known together there is significant influence on price variable, product quality, and location of product purchase at Toserba Putra RahayuKaranganyar. It is known from the results of F, F calculate F table and significance value <limit of significance. To test the coefficient of determination, the variable has a percentage of 49.6% influence purchase decision while the rest is influenced by other variables outside the variables in this study. Keywords: Purchase Decision, Price, Product Quality, and Location

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keputusan Pembelian, Harga, Kualitas Produk, dan Lokasi
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PUTRI MEI ANJARWATI
Date Deposited:	18 Aug 2017 06:21
Last Modified:	18 Aug 2017 06:21
URI:	http://eprints.ums.ac.id/id/eprint/54472

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