Pengaruh Harga, Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Avoskin

Dewi, Titisari Puspita and , Dr. Edy Purwo Saputro, S.E.,M.Si (2023) Pengaruh Harga, Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Avoskin. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of price, promotion and product quality on purchasing decisions for Avoskin products in this study, namely the quantitative method. The population and sample in this study were the people of Surakarta who had met the requirements and the number of respondents as the sample in this study were 100 people. Source of data used in this research is primary data. The measurement scale used in this study is 5 Likert scale. Data analysis used SPSS version 25. The results of the analysis in this study show that price has a positive but not significant effect on purchasing decisions, promotion has a negative and not significant effect on purchasing decisions while product quality has a negative and significant effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Price, Promotion, Product Quality, Purchase Decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	TITISARI PUSPITA DEWI
Date Deposited:	13 Feb 2023 06:42
Last Modified:	13 Feb 2023 06:42
URI:	http://eprints.ums.ac.id/id/eprint/108768

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