Pengelolaan Pemasaran Pada Home Industri Desy Bakery Di Desa Catur Kabupaten Boyolali

Satria, Muhammad Luthfi Bayu and , Rochman Hadi Mustofa, S.Pd., M.Pd (2022) Pengelolaan Pemasaran Pada Home Industri Desy Bakery Di Desa Catur Kabupaten Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (502kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (466kB)
	PDF (Bab I) BAB 1.pdf Download (119kB)
	PDF (Bab II) BAB 2.pdf Restricted to Repository staff only Download (130kB)
	PDF (Bab III) BAB 3.pdf Restricted to Repository staff only Download (69kB)
	PDF (Bab IV) BAB 4.pdf Restricted to Repository staff only Download (187kB)
	PDF (Bab V) BAB 5.pdf Restricted to Repository staff only Download (43kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (179kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (959kB)
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PUBLIKASI ILMIAH.docx.pdf Restricted to Repository staff only Download (200kB)

Abstract

This study aims to describe the marketing management of Desy Bakery's home industry in Catur Village, Boyolali Regency, the inhibiting factor for Desy Bakery's industrial marketing. This research uses a qualitative approach with a case study design. Collecting data through interviews, observation and documentation. The interviewees in this study were business owners, employees, resellers and consumers. Based on the results of the research conducted, the results show that: 1) The marketing strategy carried out by the Desy Bakery home industry so far has been quite good but needs to be improved in order to achieve broader marketing goals. 2) Barriers in marketing the desi bakery industry are products that do not last long, lack of use of social media for promotion, marketing reach only to the surrounding community. The need for increasing new marketing strategies so that marketing reach can be wider by utilizing social media, increasing the number of resellers.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Bakery, Home Industry, Marketing Management
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	MUHAMMAD LUTHFI BAYU SATRIA
Date Deposited:	25 Aug 2022 03:32
Last Modified:	25 Aug 2022 03:32
URI:	http://eprints.ums.ac.id/id/eprint/104518

Actions (login required)

View Item