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Setyo Laksono, Ifon and , Soepatini, S.E., M.Si., Ph.D (2022) Pengaruh Brand Awareness, Perceived Quality, Dan Brand Association Terhadap Brand Loyalty Smartphone Xiaomi (Studi Empiris Mahasiswa Universitas Muhammadiyah Surakarta Pengguna Smartphone Xiaomi). Skripsi thesis, Universitas Muhammadiyah Surakarta.