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Rahardhika, Andrea Danur and , Dr. Drs. Moechammad Nasir, M.M. (2022) Analisis Pengaruh Consumer-Brand Characteristics dan Brand Resonance Terhadap Brand Loyalty pada Sepeda Motor Merek Yamaha Type N-Max di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.