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Oktasela, Zulham Al Hazmi and , Soepatini, S.E., M.Si., Ph.D (2021) The Effect of Store Image, Familiarity with PLB, Price Consciousness,Perceived Quality and Risk, on willingness to buy Superindo Products private label brands (PLBs) (Applied study on Superindo Semarang). Skripsi thesis, Universitas Muhammadiyah Surakarta.