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Ganesha, Anissa Putri and , Kusdiyanto, S.E., M.Si (2023) Pengaruh Brand Image, Word Of Mouth, Online Customer Review Terhadap Purchase Decision Produk Body Lotion Nivea (Studi Kasus Pada Followers Akun Twitter @ohmybeautybank). Skripsi thesis, Universitas Muhammadiyah Surakarta.