Indira, Sandrina Yuka and -, Rona Rizkhy Bunga Chasna, S.I.Kom, M.A (2026) Strategi Komunikasi CSR (Corporate Social Responsibility) PT Smartfren Telecom TBK Dalam Mengembangkan Digitalisasi UMKM Bersama Inamikro. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the strategy communication of the Corporate Social Responsibility (CSR) program conducted by PT Smartfren Telecom Tbk to support MSME digitalization in collaboration with Inamikro. The research applies a descriptive qualitative approach using interviews, observations, and documentation as data collection techniques. Data were analyzed through data reduction, categorization, and conclusion drawing with source triangulation for validity. Using Stakeholder Theory, this study examines communication relationship between compant and MSME. The findings show that CSR focuses not only on digital training but also on communication strategies that involve relationship building, dialogoue, participant engagement, and efforts to build trust and legitimacy. The program is implemented through training, community activities, and mentoring to support MSME digital transformation.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | UMKM, Corporate Social Responsibility (CSR), Teori Stakeholder, Digitalisasi |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | SANDRINA YUKA INDIRA |
| Date Deposited: | 06 Apr 2026 01:41 |
| Last Modified: | 06 Apr 2026 01:41 |
| URI: | http://eprints.ums.ac.id/id/eprint/143938 |
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