Manajemen Pengelolaan Media SosiaL Pada Akun Instagram @Bullssyndicate

Anggita, Ega Okta Prima and , Dr. Fajar Junaedi, S.Sos.,M.Si. (2024) Manajemen Pengelolaan Media SosiaL Pada Akun Instagram @Bullssyndicate. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to find out how Instagram social media content is managed on the @bullssyndicate account, a local clothing label product that utilizes developments in internet technology and the Instagram social media platform to introduce, promote and reach a wider market through Instagram accounts. Researchers use New Media Theory and Friedrichsen and Wolfgang's Social Media Management concept. This research uses a qualitative research method with a descriptive approach in the form of data from interviews and observations. The results of this research show that of the four social media management concepts, namely the define the value proposition stage which explains that using Instagram features can attract the attention of followers and can increase interaction with followers. The second stage is segmentation, targeting, positioning, namely for segmenting the Bulls Syndicate Instagram account, which is all people who like things with a motorbike concept, then for targeting, namely introducing motorbike-themed fashion, while for positioning, namely social media which is Instagram because it is more frequently accessed by users and has the number of followers is higher than the others. The third stage is the operations and delivery process which explains that the @bullssyndicate Instagram account has its own way of publishing the information to be uploaded. The fourth stage is measurements and feedback which explains that the @bullssyndicate Instagram account received good feedback from its followers regarding the products and events created.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Social Media Management; Instagram; Bulls Syndicate; New Media
Subjects:	T Technology > T Technology (General)
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	EGA OKTA PRIMA ANGGITA
Date Deposited:	12 Aug 2024 06:17
Last Modified:	15 Aug 2024 06:11
URI:	http://eprints.ums.ac.id/id/eprint/126485

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