Gunawan, Achmad Latif and , Yudha Wirawanda, M.A (2022) Analisis Resepsi Terhadap Patriarki Dalam Film (Studi Analisis Resepsi Film Kim Ji-Young Born 1982). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine and describe the audience's acceptance of patriarchy in the film Kim Ji-young Born 1982. This study uses the theory of Encoding-Decoding by Stuart Hall with three audience acceptance positions, namely Dominant-Hegemonic Position, Negotiated Position, and Oppositional Position. This study method uses a qualitative descriptive approach with purposive sampling technique. In collecting data, researchers conducted in-depth interviews with six people with three categories, namely Korean film enthusiasts, Javanese ethnic informants, and activists on gender issues. In this study, the audience translates and interprets meaning based on their cultural background, personal experience and the influence of people around them. In addition, audience reception is also influenced by their perspective on social reality, as well as individual media consumption. The results obtained 2 positions namely Dominant-Hegemonic Position and Negotiated Position. Most of the informants are in the Dominant-Hegemonic Position, which shows that the audience is in line with the filmmaker and the audience does not agree with the patriarchal content in Kim Ji-young Born 1982. Then the Negotiated Position shows that the audience partially accepts the message content and partially rejects the message content. relating to the patriarchal content in the film Kim Ji-young Born 1928.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Kim Ji-young Born 1982, Analisis Resepsi, Patriarki |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ACHMAD LATIF GUNAWAN |
| Date Deposited: | 18 May 2022 03:27 |
| Last Modified: | 18 May 2022 03:27 |
| URI: | http://eprints.ums.ac.id/id/eprint/99911 |
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