Wardana, Arjuna Tri and , Dr. Edy Purwo Saputro, S.E., M.Si. (2022) Strategi Komunikasi Pemasaran Balakosa Motorcycle Garage Melalui Instagram Dalam Menarik Minat Customer Ditengah Pandemi. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
With the pandemic, of course, it will affect all aspects, especially entrepreneurs who initially freely welcomed customers to come but now it's a little difficult because there are restrictions, therefore using Instagram as a marketing channel in the midst of a pandemic, one of which is @balakosa.mc's workshop. Balakosa, which initially often accepted offline customers, is now slowly implementing a marketing strategy through Instagram because it is easier to reach customers. The purpose of this study is to find out how @balakosa.mc uses Instagram for marketing strategies in the midst of a pandemic to increase customers. This study uses a qualitative descriptive type of research. The types of data used are primary and secondary, while the secondary consists of in-depth interviews which found 2 informants from @balakosa.mc and 2 people from former customers and documentation. The theory used is New Media and Uses and Gratification Theory (UGT). The result of the research is that @balakosa.mc uses Instagram as a marketing strategy with 4P aspects and carries out a planning, implementation and consistent process towards the ultimate goal of increasing customers.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | instagram, marketing strategy, 4P aspects, customer improvement |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ARJUNA TRI WARDANA |
| Date Deposited: | 26 Apr 2022 04:43 |
| Last Modified: | 26 Apr 2022 04:43 |
| URI: | http://eprints.ums.ac.id/id/eprint/99490 |
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