Pengaruh Kepuasan Pelanggan, Manfaat, Presepsi Harga, Risiko, Terhadap Minat Beli pada Situs Belanja Online (Studi Empiris Pada Mahasiswa Universitas Muhammadiyah Surakarta)

Ilu Anastasia, Tania and , Drs. Agus Endro Suwarno, M.Si (2022) Pengaruh Kepuasan Pelanggan, Manfaat, Presepsi Harga, Risiko, Terhadap Minat Beli pada Situs Belanja Online (Studi Empiris Pada Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to measure how much influence customer benefits have in influencing buying interest in online shopping sites. How big is the influence of risk in influencing buying interest in online shopping sites. How big is the influence of customer satisfaction in influencing buying interest in online shopping sites. How big is the influence of price perception in influencing buying interest in online shopping sites. The population in the study was students of the Faculty of Economics and Business, University of Muhammadiyah Surakarta, while the sample was students of the Faculty of Economics and Business, University of Muhammadiyah Surakarta. The sample selection used thetechnique Convenience Sampling. Based on the results of the study, it is known that satisfaction has no effect on buying interest. Benefits have no effect on buying interest. Price perception has no effect on buying interest. Risk affects buying interest

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Customer Satisfaction, Customer Benefits, Price Perception, Risk and Purchase Interest
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	Unnamed user with username b200174123
Date Deposited:	26 Apr 2022 01:58
Last Modified:	26 Apr 2022 01:58
URI:	http://eprints.ums.ac.id/id/eprint/99478

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