Resepsi Wanita Muslim Berhijab Terhadap Style Modest Fashion Yang Dipopulerkan Oleh Fashion Blogger Dina Tokio

, NASHUHA and , Yudha Wirawanda, M.A (2022) Resepsi Wanita Muslim Berhijab Terhadap Style Modest Fashion Yang Dipopulerkan Oleh Fashion Blogger Dina Tokio. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Fashion is the way people dress. Fashion also indirectly conveys a certain message from the user to others, messages including religion, culture, etc. Every person has their own unique fashion style and taste which is influenced by the factors stated previously. So does fashion blogger Dina Tokio who communicates her religion through Modest Fashion. Using her social media, she tries to altered the public’s stigma regarding Muslim women wearing the hijab, something that is always underestimated by Western people. As it has the communication function, fashion indirectly impacts others. In this writing, the researcher will discuss about fashion that is being influenced by religion and in this emerges the Modest Fashion trend popularised by fashion blogger Dina Tokio. The researcher chose this theme as she sees the effect that is quite significant from the presence of this dressing style which was popularised by Dina Tokio. Tokio successfully abolished the negative stereotype Western people view regarding Muslims, and because of that this study analyses the reception of Tokio’s followers towards the Modest Fashion trend she popularised using qualitative research methods with reception analysis theory (encoding-decoding) and the lifestyle theory as the supporting theory. This research deliver that background and lifestyle play major part on decoder while comprehending a content.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	modest fashion,fashion muslim,blogger,analisis resepsi
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	NASHUHA
Date Deposited:	26 Feb 2022 06:03
Last Modified:	26 Feb 2022 06:03
URI:	http://eprints.ums.ac.id/id/eprint/98837

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