Minat Beli Ulang Ditinjau Dari Store Atmosphere, Iklan Dan Word Of Mouth Pada Produk Smartphone Di Surakarta

Mahfudz, Arief Ritma and , Drs. Sri Padmantyo, MBA. (2022) Minat Beli Ulang Ditinjau Dari Store Atmosphere, Iklan Dan Word Of Mouth Pada Produk Smartphone Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of store atmosphere, advertising, and word of mouth on repurchase interest in smartphone products in Surakarta. This research design is a type of quantitative research. The population and sample used in this study were smartphone consumers in Surakarta. The samples collected in this study were 99 respondents, with accidental sampling as the sampling technique. The data used is primary data, where data is obtained from respondents' answers through questionnaires. Testing the hypothesis in this study used multiple linear regression analysis. The results showed that: (1) Store atmosphere had a positive effect on repurchase interest in smartphone products in Surakarta. (2) Advertising has a positive effect on repurchase interest in smartphone products in Surakarta. (3) Word of mouth has a positive effect on repurchase interest in smartphone products in Surakarta.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	store atmosphere, advertising, word of mouth dan repurchase interest
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARIEF RITMA MAHFUDZ
Date Deposited:	24 Feb 2022 06:47
Last Modified:	24 Feb 2022 06:47
URI:	http://eprints.ums.ac.id/id/eprint/98655

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