The Influence Of Store Atmosphere, Service Quality, And Product Quality Toward Customer Loyalty With Satisfaction As A Mediating Variable (Study on Cold ‘N Brew Coffee Shop)

Saputri, Gisella Gea and , Dr. Rini Kuswati, S.E., M.Si (2022) The Influence Of Store Atmosphere, Service Quality, And Product Quality Toward Customer Loyalty With Satisfaction As A Mediating Variable (Study on Cold ‘N Brew Coffee Shop). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine (1) the effect of store atmosphere on customer loyalty with customer satisfaction as a mediating variable, (2) the effect of service quality on customer loyalty with customer satisfaction as a mediating variable, (3) the effect of product quality on customer loyalty with customer satisfaction as a mediating variable. The population in this study were all consumers of the Cold N 'Brew coffee shop which was the research site of the researcher. Sampling using the purposive sampling method, namely the consumer at least three visits with the number of respondent as many as 138 people. Data collection techniques using a questionnaire. Data analysis using Partial Least Square (PLS). From this study it can be concluded that (1) Store atmosphere has a negative effect on customer loyalty with customer satisfaction as a mediating variable, (2) Service quality has a negative effect on customer loyalty with customer satisfaction as a mediating variable, (3) Product quality has a positive effect on customer loyalty with customer satisfaction as a mediating variable.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Store Atmosphere, Service Quality, Product Quality, Satisfaction & Customer Loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GISELLA GEA SAPUTRI
Date Deposited:	24 Feb 2022 13:49
Last Modified:	19 Sep 2022 07:03
URI:	http://eprints.ums.ac.id/id/eprint/98556

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