Pengaruh Brand Image, Kualitas Produk dan Kepuasan Pelanggan Terhadap Purchase Intention Produk Otomotif (Studi Kasus Pada Konsumen Dealer Isuzu Palur)

Belawan Reformasi, Andarillah (2022) Pengaruh Brand Image, Kualitas Produk dan Kepuasan Pelanggan Terhadap Purchase Intention Produk Otomotif (Studi Kasus Pada Konsumen Dealer Isuzu Palur). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine how much influence Brand Image, Product Quality and Customer Satisfaction have on Purchase Intention of Isuzu Automotive Products. This study is a quantitative study using primary data obtained directly from the results of questionnaires distributed to 100 respondents with purposive sampling technique. Data analysis used multiple linear regression analysis. The results showed that simultaneously variable brand image, product quality and customer satisfaction had a significant effect on purchase intention. Thus it can be concluded that the three independent variables, namely brand image, product quality and customer satisfaction together have a significant influence on purchase intention. Thus, it means that brand image, product quality and customer satisfaction have an effect on purchase intention.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Brand Image, Product Quality, Customer Satisfaction, Purchase Intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANDARILLAH BELAWAN REFORMASI
Date Deposited:	23 Feb 2022 04:21
Last Modified:	23 Feb 2022 04:37
URI:	http://eprints.ums.ac.id/id/eprint/98392

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