Analisis Kualitas Pelayanan Coffee Shop Terhadap Kepuasan Pelanggan Dengan Metode Csi Dan Penentuan Strategi Pemasaran Dengan Metode Swot (Studi Kasus: Decrain Coffee Mojolaban, Sukoharjo)

Maulana, Harya Faqih and , Mila Faila Sufa, ST, MT (2022) Analisis Kualitas Pelayanan Coffee Shop Terhadap Kepuasan Pelanggan Dengan Metode Csi Dan Penentuan Strategi Pemasaran Dengan Metode Swot (Studi Kasus: Decrain Coffee Mojolaban, Sukoharjo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

In the service of coffee shop Decrain Coffee experienced a decrease in sales due to the COVID-19 pandemic, this is also a number of problems felt by consumers. The purpose of this study is to analyze the quality of service to customer satisfaction at Decrain Coffee using the Customer Service Index (CSI) method, determine the right marketing strategy for services at Decrain Coffee using swot methods, and propose improvements to Decrain Coffee coffee shop service services. In the CSI method, a customer satisfaction value of 78%, which means that the figure shows the customer is satisfied with the service. In the SWOT method can be known the position of Decrain Coffee which is located in quadrant II that is despite facing threats, but still has a fairly defensive internal strength. So with the SWOT analysis obtained ST strategy that is used as a proposal for improvement, namely reading trends or phenomena in the community must be precise and fast, develop variations in product menus, and increase promotional activities through various existing media.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Kualitas Pelayanan, Kepuasan, Pemasaran, CSI, SWOT
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Teknik > Teknik Industri
Depositing User: HARYA FAQIH MAULANA
Date Deposited: 21 Feb 2022 03:04
Last Modified: 21 Feb 2022 03:04
URI: http://eprints.ums.ac.id/id/eprint/98154

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