Strategi Pengembangan Usaha Furniture Rotan (Studi Kasus : UKM Rotan Desa Trangsan)

Fauzan, Nur and , Dr. Ir. Suranto, S.T., M.M. (2022) Strategi Pengembangan Usaha Furniture Rotan (Studi Kasus : UKM Rotan Desa Trangsan). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Trangsan rattan industry in running its business found various obstacles that occurred such as limited expert labor, lack of capital to develop the business, fairly tight business competition between craftsmen, marketing that has not been effective, difficulty getting rattan raw materials, uncertain raw material prices. This research aims to identify various internal factors (strengths and weaknesses) and external factors (opportunities and threats) from Rattan SMEs and design alternative strategies to develop rattan furniture businesses located in the Trangsan Rattan Industrial Center of Sukoharjo Regency. This research uses SWOT and QSPM Analysis methods. SWOT analysis is used to find out what strategies can be applied to business actors based on existing real conditions, where the strengths and weaknesses of entrepreneurs are used to identify the internal environment which will then be compared with opportunities and threats from the external environment to determine alternative strategies. While QSPM is used to assess and seek priorities from alternative strategies so that furniture businesses can develop and compete in the market. The data in this study was obtained from the dissemination of questionnaires to rattan furniture businesses located in Dk. Jamur, Trangsan, Gatak, Sukoharjo Regency with a sample number of 30 Rattan SMEs. The results of this study are obtained the first strategic priority sequence, namely the strategy of utilizing government support to improve the quality of products at a low price and quality with a TAS value of 5.76587 and the priority of the last strategy strategy of preparing raw material stocks to avoid fluctuations in raw material prices and its difficulty finding raw materials with a TAS value of 5.38197.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Furniture Rotan, Analisis Swot, QSPM, Pengembangan Usaha
Subjects:	T Technology > T Technology (General) T Technology > TS Manufactures
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	NUR FAUZAN
Date Deposited:	14 Feb 2022 01:24
Last Modified:	14 Feb 2022 01:24
URI:	http://eprints.ums.ac.id/id/eprint/97485

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