Pengaruh Electronic Word Of Mouth, Harga Dan Lokasi Terhadap Minat Beli Minuman Di Satu Tujuan Coffe And Bistro

Alfisyahri, Luthfi and , Drs. Wiyadi, M.M., Ph.D (2022) Pengaruh Electronic Word Of Mouth, Harga Dan Lokasi Terhadap Minat Beli Minuman Di Satu Tujuan Coffe And Bistro. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of electronic word of mouth, price and location on the interest in buying drinks at One Destination Coffee and Bistro. Quantitative research design with causality design. The population of this study is the consumers of One Destination Coffee and Bistro in Solo whose number is unknown in the period June-July 2021. The sample size of the study is 100 respondents using the Leedy formula. Sampling using purposive sampling. Collecting data through the distribution of a list of questions or questionnaires to consumers of One Destination Coffee and Bistro in Solo. This research was conducted to test the instrument, namely validity and reliability and the classical assumption test, namely normality, multicollinearity and heteroscedasticity tests. Data analysis used descriptive statistical test and multiple linear regression test with a significance of 5%. The results of the study obtained that electronic word of mouth has a positive and significant effect on consumer buying interest, price has a positive and significant effect on consumer buying interest and location has a positive and significant effect on consumer buying interest One Destination Coffee and Bistro in Solo.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	electronic word of mouth, price, location, buying interest, coffee shop
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LUTHFI ALFISYAHRI
Date Deposited:	03 Feb 2022 02:14
Last Modified:	03 Feb 2022 02:14
URI:	http://eprints.ums.ac.id/id/eprint/97061

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