Pengaruh Gaya Hidup Harga Promosi Dan Brand Image Terhadap Minat Beli Handphone Samsung Di Universitas Muhammadiyah Surakarta

Alfian, Muhamad Hafidz and , Ahmad Mardalis, S.E., MBA (2022) Pengaruh Gaya Hidup Harga Promosi Dan Brand Image Terhadap Minat Beli Handphone Samsung Di Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of lifestyle, price, promotion and brand image on interest in Samsung mobile phones at the University of Muhammadiyah Surakarta. The type of research used is a quantitative type. The population of this study were all UMS students. The research sample size was 100 respondents using purposive sampling method. Collecting data through the distribution of a list of statements or questionnaires to UMS students. The data analysis method used is multiple regression analysis using SPSS 15. The results of this study indicate that lifestyle, price, promotion and brand image are positive and significant on purchase intention.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Purchase intention, lifestyle, price, promotion, brand image
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMAD HAFIDZ ALFIAN
Date Deposited:	02 Feb 2022 01:28
Last Modified:	02 Feb 2022 01:28
URI:	http://eprints.ums.ac.id/id/eprint/96990

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