Analisis Perilaku Konsumen Terhadap Penerapan Rantai Pasok Halal Dalam Penggunaan Produk Kosmetik

Adilla, Faridah Amaras Lung and , Much. Djunaidi ST., MT. (2022) Analisis Perilaku Konsumen Terhadap Penerapan Rantai Pasok Halal Dalam Penggunaan Produk Kosmetik. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Cosmetics is something that can be said to be very widespread in the community, over time various types and brands are experiencing many changes and more and more variations. With the emergence of a variety of new cosmetics, it needs to be more strict in choosing good cosmetics, while the majority of the Indonesian population is Muslim which of course some of them also attach importance to the idolatry of the cosmetic products they use. The purpose of consumer behavior research towards halal supply chain is to find out how high awareness of the local community towards cosmetic products used. In this study there are dependent variables consisting of attitudes, norms, and behaviors. And independent variables are the selection of raw materials, halal labeling, and production processes. The method used in this study is Structural Equation Modeling (SEM) using the Partial Least Square (PLS) application. This research will produce a correlation between three variables using Structural Equation Modeling Partial Least Square (SEM-PLS).

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Halal Supply Chain, Perilaku Konsumen, Structural Equation Modeling (SEM), Partial Least Square (PLS).
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	FARIDAH AMARAS LUNG ADILLA
Date Deposited:	08 Feb 2022 02:16
Last Modified:	08 Feb 2022 02:16
URI:	http://eprints.ums.ac.id/id/eprint/96879

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