Motivasi Penggunaan Fitur Like Instagram (Studi Deskriptif Kualitatif Pada Mahasiswa Universitas Muhammadiyah Surakarta)

Pranata, Rangga Adi and , Palupi, M.A (2022) Motivasi Penggunaan Fitur Like Instagram (Studi Deskriptif Kualitatif Pada Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The freedom to use social media makes the use of likes on Instagram incompatible with the meaning of likes, namely likes. Instagram users give likes by involving lies in the process which makes lies by using likes become commonplace on Instagram and even makes Instagram users lie unconsciously. Like is the right tool to convey lies because it makes the recipient of the like not aware of the lie. The purpose of this study was to determine the motivation for using the Instagram like feature on communication students at Muhammadiyah University of Surakarta. This research is a descriptive research using a qualitative approach. Data collection was carried out through interviews and observations, and was supported by researcher documentation. The informants of this study were students of Communication Studies, Muhammadiyah University of Surakarta (UMS). The results of the study show that Instagram users use likes as a tool for lying because they have a purpose, namely using likes to approach, using likes for people they like, using likes to create a good self-image on Instagram, and using likes to keep relationships good. These things are the motivation of Instagram users to lie by using likes, in order to achieve the goal of users to lie by using likes.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Komunikasi Interpersonal, Social Media, Instagram, Like, Lies
Subjects: H Social Sciences > HE Communications
H Social Sciences > HT Communities. Classes. Races
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: RANGGA ADI PRANATA
Date Deposited: 25 Jan 2022 06:44
Last Modified: 25 Jan 2022 06:44
URI: http://eprints.ums.ac.id/id/eprint/96818

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