Perkembangan Usaha Susu Sapi Murni Di Koperasi Serba Usaha Nusantara

Irawan, Bayu Refialisa and , Dr. Suyatmini, SE, M.Si (2022) Perkembangan Usaha Susu Sapi Murni Di Koperasi Serba Usaha Nusantara. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Cooperative is an institution that is engaged in the economy, functions to meet the wants and needs of the community in various fields including social, cultural, and economic fields. This study aims to describe: 1) the business strategy used, 2) the application of the business, and 3) the factors that encourage, inhibit, and implement solutions for the running of the pure cow's milk business at KSU (Kopi Multi-Business) Nusantara. This type of research is a qualitative research with a case study research design. The data collection techniques used in this research are interviews, observation, and documentation. The resource persons from this research are KSU Nusantara employees who have positions as Marketing Spv (Supervisor) and Branches and General Managers. The data analysis technique used is data reduction, data presentation, and data verification, while on the 2 validity of the data using source and technique assessments. The results of this study are: 1) The strategies used by KSU Nusantara in developing advantages include maintaining the quality of milk so that it has the opportunity to sell its products is easy. The target market is divided into two IPS (Milk processing industry) for grade A quality and retail for grade B quality. 2) The guidance and services provided to farmers are the main keys for cooperatives to always produce superior milk quality. 3) Guidance is a factor that encourages business development, while the obstacles that KSU Nusantara receives in developing its business are the existence of unscrupulous farmers, the existence of PPKM (Enforcement of restrictions on community activities), competition between cooperatives, and the lack of interest for the younger generation to enter the world of pure cow's milk business. The solution given or implemented by KSU are by sending a field team, improve services, and build a milk processing factory.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	business development, cow milk, KSU Nusantara
Subjects:	H Social Sciences > HC Economic Development L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	BAYU REFIALISA IRAWAN
Date Deposited:	25 Jan 2022 02:37
Last Modified:	21 Sep 2022 07:29
URI:	http://eprints.ums.ac.id/id/eprint/96763

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