Pengelolaan Paguyuban Pengrajin Batik Di Kampung Batik Girilayu Matesih Kabupaten Karanganyar

Nugraha, Andrian Cahya and , Dr. Suranto, S.Pd., M.Pd. (2022) Pengelolaan Paguyuban Pengrajin Batik Di Kampung Batik Girilayu Matesih Kabupaten Karanganyar. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to describe the management of the Girilayu batik craftsmen's association which includes: To describe the organizational management, financial management, marketing management, and the contribution of the association in improving the welfare of batik craftsmen. This study uses a qualitative method with a case study design. Data collection techniques using interviews, observation, and documentation. The subjects of this study were the head of the Giri Arum association, the finance department of the association, the marketing department of the association, and members of the Giri Arum batik community. The object of this research is the Girilayu batik village in Girilayu Village, Karanganyar. The data analysis technique was carried out by means of data reduction, data presentation, conclusion drawing and verification. The data validity technique used are source and technique triangulation. The results of this study indicate that: (1) Organizational management of the Girilayu batik community is carried out by deliberation starting from the selection of the board to evaluating the performance of the board and determining the association's decisions. (2) The financial management of the Girilayu batik community is carried out by prioritizing the principle of transparency and mutual agreement, wherein the management obtains funds from the monthly regular deposits of members which are used to finance the activities of the association, which then the amount of money coming in and going out is always reported every month through a simple financial report. (3) Marketing management of the Girilayu batik community is carried out by utilizing online and offline media, online and offline marketing management is carried out to be able to reach the wider Girilayu batik market. (4) The association's contribution in improving the welfare of its members is carried out by the management by implementing programs such as training on the use of the marketing team and training on diversification of batik products. So that through training, it is expected to be able to expand the Girilayu batik market and be able to increase the productivity of batik craftsmen

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Management, Association, Batik Craftsman
Subjects:	H Social Sciences > HT Communities. Classes. Races L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	ANDRIAN CAHYA NUGRAHA
Date Deposited:	12 Jan 2022 01:39
Last Modified:	22 Sep 2022 02:40
URI:	http://eprints.ums.ac.id/id/eprint/96456

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