Faistin, Anggita and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Strategi Komunikasi Pemasaran Dalam Kegiatan Pemasaran Perumda Giri Aneka Usaha Kabupaten Wonogiri(Studi Deskriptif Kualitatif Strategi Komunikasi Pemasaran dalam Kegiatan Pemasaran Perumda Giri Aneka Usaha Kabupaten Wonogiri). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Perumda Giri Aneka Usaha is a regional-owned company in the Wonogiri Regency which is engaged in the printing sector. Although a regionally owned company, Perumda Giri Aneka Usaha can compete with private companies. The purpose of this study was to determine the marketing communication strategy carried out by Perumda Giri Aneka Usaha. The type of research method used is qualitative using a descriptive approach. Data collection techniques were carried out by means of observation and interviews with documentation retrieval. The theory used in this research is the SOSTAC model of marketing communication strategy. The results of this study indicate that the marketing communication strategy used by Perumda Giri Aneka Usaha is to use various forms of marketing communication such as advertising, direct marketing, personal selling, public relations, and event marketing. The form of marketing communication that is often used by Perumda Giri Aneka Usaha Wonogiri Regency is advertising, to make brochures/leaflets to provide information to the general public and offer what products and services are provided by Perumda Giri Aneka Usaha, and direct marketing by selling products and services. directly to consumers or buyers who come directly to Perumda Giri Aneka Usaha.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Strategi Komunikasi Pemasaran,Perumda Giri Aneka Usaha,Kualitatif |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ANGGITA FAISTIN |
| Date Deposited: | 10 Jan 2022 06:21 |
| Last Modified: | 10 Jan 2022 06:24 |
| URI: | http://eprints.ums.ac.id/id/eprint/96422 |
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