Pelestarian Produk Tradisional Rengginang Ketan Di Sukolilo

Fatmala, Iin and , Prof. Dr. Harsono, SU (2021) Pelestarian Produk Tradisional Rengginang Ketan Di Sukolilo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Sukolilo is a small village located in the Kendeng Mountains, Central Java, where there are only a few sticky rice rengginang craftsmen. “Tiga Bawang” is one of the traditional foods. This study aims to describe the preservation of the traditional glutinous rengginang product in Sukolilo. This type of research is qualitative with an ethnographic research design. The data needed is how people make and market sticky rice rengginang. Collecting data using observation, in-depth interviews, and documentation. The validity of the data was tested using source triangulation. The results of this study explain that the "Three Bawang" rengginang has product characteristics such as various flavors and becomes a special food in the Meron (Maulid Nabi) tradition, which is one form of innovation in preserving traditional rengginang food in Sukolilo village. The equipment used during the production process has special tools such as implants made of bamboo used to dry the rengginang, and rengginang molds. The marketing strategy for the rengginang product "Tiga Bawang" is carried out online via WhatsApp or directly to consumers by selling it in traditional markets. The interest of customers/buyers is seen from the seller who is polite, friendly, and pleasant

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	UMKM, Traditional Products, and Rengginang
Subjects:	H Social Sciences > HC Economic Development > Microeconomics L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	IIN FATMALA
Date Deposited:	07 Jan 2022 06:36
Last Modified:	23 Sep 2022 06:34
URI:	http://eprints.ums.ac.id/id/eprint/96378

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