Strategi Pemasaran Dalam Menghadapi Persaingan Antarpedagang Mie Ayam Dan Bakso Di Kecamatan Girimarto

Ambarwati, Jefry and , Titik Ulfatun, S.Pd., M.Ed (2021) Strategi Pemasaran Dalam Menghadapi Persaingan Antarpedagang Mie Ayam Dan Bakso Di Kecamatan Girimarto. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to find out and get an overview of the marketing strategies carried out by the culinary business entrepreneurs of chicken noodles and meatballs in Girimarto Subdistrict, Wonogiri Regency in maintaining business in the midst of business competition and to know the external and internal factors of the marketing strategy run by entrepreneurs of the culinary business of chicken noodles and meatballs in Girimarto Subdistrict, Wonogiri Regency in the face of business competition. This research is a type of qualitative research with a research design that is a case study. Data collection techniques used interview and observation methods. After the data is collected, then the data was analyzed by using an activity analysis model consisting of data reduction, data presentation, and drawing conclusions. Based on the results of the research, it can be seen that the marketing strategy of chicken noodles and meatballs done by culinary sellers in Girimarto Subdistrict in facing business competition marketing mix strategy. Many of them use strategies on products, prices, promotions, places, people, physical evidence, and process for marketing the businesses and products offered. External environmental factors from the marketing strategy carried out on the chicken noodle and meatball business in Girimarto Subdistrict are changes in consumer needs, rising raw material prices, and various promotional strategies, and government policy. While the internal factors in the marketing strategy are products that can be accepted by consumers, limited funds in conducting promotions, a quality product, and a limited diet.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	faktor eksternal, faktor internal, strategi pemasaran
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	JEFRY AMBARWATI
Date Deposited:	30 Dec 2021 03:47
Last Modified:	23 Sep 2022 01:53
URI:	http://eprints.ums.ac.id/id/eprint/96302

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