Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Sepeda Motor Honda Pada Pt Kurnia Kasih Cabang Purwosari

Luthfiana N, Mega and , Basworo Dibyo, S.E., M.Si (2021) Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Sepeda Motor Honda Pada Pt Kurnia Kasih Cabang Purwosari. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of service quality, product quality, and brand image on purchasing decisions for Honda motorcycles at Pt. Kurnia Kasih Purwosari Branch. This research is a quantitative research. The technique used in sampling in this study is a purposive sampling technique with a total sample of 100 respondents. The research method used is multiple linear regression analysis. The data analysis techniques in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression coefficient test, coefficient of determination test (R2), simultaneous significant test (F test), and partial hypothesis test (t test). ). The results of this study indicate that service quality, product quality, and brand image have a positive effect on purchasing decisions for Honda motorcycles at PT. Kurnia Kasih Purwosari Branch.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, product quality, brand image, purchase decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MEGA LUTHFIANA NURURRACHMA
Date Deposited:	16 Nov 2021 01:57
Last Modified:	16 Nov 2021 02:00
URI:	http://eprints.ums.ac.id/id/eprint/95691

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