Pengaruh Compulsive Buying Terhadap Self-Esteem Yang Dimediasi Brand Loyalty (Studi Empiris Pada Pembelian Produk ROWN DIVISION Di Surakarta)

Meisya Fiesta Demokrasi, Firhan and , Soepatini, S.E., M.Si., Ph.D (2021) Pengaruh Compulsive Buying Terhadap Self-Esteem Yang Dimediasi Brand Loyalty (Studi Empiris Pada Pembelian Produk ROWN DIVISION Di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study examined the influence of compulsive buying on self esteem mediated brand loyalty. The sample from this study was 80 respondents, where respondents were consumers who had purchased Rown Division products in Surakarta more than three times and were over the age of 17 years. The research method used in this study is the Struktured Equation Model (SEM). The data processing in this study used SmartPLS 3.0 Application. The first result of this study is partially positive influence between compulsive buying to self esteem and the second result of variable brand loyalty mediating positive effect between compulsive buying to self esteem.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Compulsive Buying, Brand Loyalty, Self Esteem
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FIRHAN MEISYA FIESTA DEMOKRASI
Date Deposited:	15 Nov 2021 01:30
Last Modified:	15 Nov 2021 01:31
URI:	http://eprints.ums.ac.id/id/eprint/95647

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