Pemasaran Kerajinan Tangan Eceng Gondok Di Kebondowo, Banyubiru

JAYANTI, AZIZ MEGA RIZKY and , Dr. Djalal Fuadi, M.M. (2021) Pemasaran Kerajinan Tangan Eceng Gondok Di Kebondowo, Banyubiru. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe marketing strategies, inhibiting factors and efforts of water hyacinth handicraft products in Kebondowo, Banyubiru. The method used in this study uses qualitative research with a case study approach design. The subjects in this study were 3 business owners of water hyacinth handicrafts, customers. Data collection techniques used in the form of observation and interviews. The validity of this research data uses triangulation of methods and sources. While the data analysis technique used is data reduction (data reduction), data presentation (data display), conclusion drawing and verification (conclusion drawing or verification). The results of the study indicate that the marketing strategy used by the owner of the water hyacinth handicraft business uses the marketing mix method with 7Ps, namely product, price, place, personal, process and physical evidence. From the results of this analysis, it is known that the products produced are in the form of tissue containers, laundry boxes, sandals, hats, bags, etc., in addition to determining the price of each product, business owners use HPP standards, promotions carried out through social media and exhibitions, water hyacinth handicraft business locations yet strategically, the parties involved in this business are business owners, employees and resellers. The time used in the manufacturing process is relatively long. And the physical evidence is in the form of handicraft products. The obstacle faced is the limited human resources as experts. Efforts have been made to overcome these obstacles, namely by involving interested communities in the training organized by the cluster.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Bauran pemasran, kerajinan eceng gondok, pemasaran
Subjects:	H Social Sciences > HB Economic Theory L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	AZIZ MEGA RIZKY JAYANTI
Date Deposited:	12 Nov 2021 06:47
Last Modified:	12 Nov 2021 06:47
URI:	http://eprints.ums.ac.id/id/eprint/95564

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