Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Pelanggan “In N’out Fitness” Surakarta

DAKA, KHAIRUL and , Kussudyarsana, S.E., M.Si., Ph.D. (2021) Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Pelanggan “In N’out Fitness” Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of promotion and service quality on customer loyalty with customer satisfaction as an intervening variable (Study on customers In N'Out Fitness Surakarta). In this study, the population and the sample are In N'Out Fitness customers who have transacted as many as 109 respondents. . The type of data used in this research is primary data. The data collection method is using a questionnaire and processed using Partial Least Square (PLS) analysis tool with SmartPLS 3.0 software. The results showed that promotion and service quality had a significant positive effect on customer satisfaction, promotion and service quality had a positive but not significant effect on customer loyalty, customer satisfaction had a significant positive effect on customer loyalty, promotion had a significant positive effect on customer loyalty mediated by customer satisfaction, and service quality has a significant positive effect on customer loyalty mediated by customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Promosi, Kualitas Pelayanan, Kepuasan Pelanggan, Loyalitas Pelanggan
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	KHAIRUL DAKA
Date Deposited:	12 Nov 2021 01:26
Last Modified:	12 Nov 2021 01:26
URI:	http://eprints.ums.ac.id/id/eprint/95507

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