Analisis Kualitas Produk, Resiko Pengiriman, Dan Kebijakan Pengembalian Barang Terhadap Kepuasan Konsumen Shopee Di Soloraya

Afrizal, Muhammad Daffa and , Ikhwan Susilo, S.E.,M.Si., P.hD (2021) Analisis Kualitas Produk, Resiko Pengiriman, Dan Kebijakan Pengembalian Barang Terhadap Kepuasan Konsumen Shopee Di Soloraya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality on shopee customer satisfaction in Soloraya. To analyze the effect of shipping risk on shopee customer satisfaction in Soloraya. To analyze the effect of shopee return policy on shopee customer satisfaction in Soloraya. The population in this study are Shopee Application users in Soloraya. While the sample in this study were 350 respondents, while the sampling technique used by the researchers was non-probability sampling or random sampling. Based on the research results, product quality has a positive and significant effect on customer satisfaction. The delivery risk variable has a positive and significant effect on customer satisfaction. The return policy variable has no significant effect on consumer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kualitas Produk, Resiko Pengiriman, Kebijakan pengembalian Barang dan Kepuasan konsumen
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD DAFFA AFRIZAL
Date Deposited:	12 Nov 2021 01:31
Last Modified:	12 Nov 2021 01:31
URI:	http://eprints.ums.ac.id/id/eprint/95506

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