Strategi Pengembangan Usaha Industri Pembuatan Kripik Tempe di Desa Karangtengah Prandon Kabupaten Ngawi

Sumiatin, Dwi and , Dr. Agus Susilo, M.Pd (2021) Strategi Pengembangan Usaha Industri Pembuatan Kripik Tempe di Desa Karangtengah Prandon Kabupaten Ngawi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe the condition of strengths, weaknesses, opportunities and threats (SWOT) and strategies SO (Strngth-Opportunity), WO Weaknesses- Opportunity, ST (Strengths-Threats), and WT (Weaknesses-Threats) in the development of tempe chips industry. in Karangtengah Village, Prandon, Ngawi. This type of research uses a qualitative case study design. Data collection techniques through observation, and interviews. The subjects of the study were the business owners of Prima Tempe Chips, Rizki Rama Chips & Aulia Tempe Chips. The validity of the data using source triangulation and technical triangulation. The data analysis technique uses SWOT analysis through three stages of data acquisition, namely; data reduction, data presentation, and conclusion drawing. The results showed: (1) Strengths: prioritizing taste quality, business experience, continuous production, famous for tempe chips center, brand development and affordable prices. Weaknesses: expensive raw materials, quiet market conditions, and the impact of the Covid-19 pandemic. Opportunities: increasing market demand, economical and affordable prices, cooperating with suppliers. Threats: many competitors, limited capital and declining sales. (2) S-O (Strngth- Opportunity) Strategy: Carry out brand development, improve taste quality, long business experience, economical and affordable prices and collaborate with suppliers. W-O (Weakness-Opportunity) strategy: Management of raw material availability, improving Quality Control and packaging, meeting market demand, and cooperating with suppliers. S-T (Strengths-Threats) Strategy: A place that is famous for its tempe chips center, continuous production, developing taste innovations, and maintaining product quality. W-T (Weaknesses-Threats) Strategy: Manage the availability of raw materials, improve Quality Control and in terms of packaging, develop taste innovations, and maintain product quality.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Business development strategy, SMEs making tempeh chips, SWOT analysis
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	DWI SUMIATIN
Date Deposited:	11 Nov 2021 06:38
Last Modified:	11 Nov 2021 06:38
URI:	http://eprints.ums.ac.id/id/eprint/95454

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