Implementasi Digital Marketing pada Pelaku Bisnis Online Mahasiswa (Studi Mahasiswa Universitas Muhammadiyah Surakarta dan Institut Agama Islam Negeri Surakarta)

Mustaqfirotunnisa, Alifia and , Dr. Agus Susilo, M.Pd (2021) Implementasi Digital Marketing pada Pelaku Bisnis Online Mahasiswa (Studi Mahasiswa Universitas Muhammadiyah Surakarta dan Institut Agama Islam Negeri Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe implementation, implementation barriers, and solutions in overcoming barriers to digital marketing implementation by online business people of UMS and IAIN Surakarta students. The type of research used is qualitative with a case study design. Data collection techniques through observation, interviews and documentation. The data analysis technique uses an interactive analysis model with three stages of data acquisition, namely; data reduction, data display, and conclusion drawing. The results of the study show: (1) The digital marketing strategy carried out by UMS and IAIN students online business is the Search Engine Optimization (SEO) strategy, Content Marketing, Marketing Automation, Native Advertising, and Social Media Marketing while the strategies that have not been implemented by students UMS and IAIN are Pay-Per-Click (PPC) and Affiliate Marketing (2) The obstacles to implementing digital marketing in online business players for UMS and IAIN Surakarta students are the lack of capital they have to advertise because advertising is included in the digital marketing strategy and the second obstacle is limited time so that business management is also very minimal. (3) The solution in overcoming the obstacles experienced by UMS and IAIN students as an online business players is to have smart phones, this simplifying the communication process without knowing the limitations of place and time. Discussions about content that will be created or reposted can be done through Whatsapp groups. Conducting People's Business Credit which is subsidized by the government with low interest costs so that it can develop a wider business and carry out a more varied product stock.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	digital marketing, online business, implementation, barriers, and solutions.
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	ALIFIA MUSTAQFIROTUNNISA
Date Deposited:	06 Nov 2021 07:01
Last Modified:	06 Nov 2021 07:01
URI:	http://eprints.ums.ac.id/id/eprint/95310

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