MURYADI, RIZKA SINTA DEWI and , Nur Latifah Umi Satiti, M.A (2021) Representasi Peran Ayah Dalam Keluarga Pada Iklan Produk Perlengkapan Bayi. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
FIX NASKAH.pdf Download (1MB) |
|
PDF (Surat Pernyataan Publikasi)
Doc2.pdf Restricted to Repository staff only Download (400kB) | Request a copy |
Abstract
The construction of men and women roles cannot be separated from norms and mass media. Media are one channel in which individuals learn about gender roles in the family. In this case, this study aims to identify how advertisement as a mass media product presents the father figure in the family. This study used the descriptive qualitative method and content analysis techniques. The unit of analysis was audio and visual. The results of the study showed that a father had more roles than the head of the family. Further, fathers became the mother's partner both in the domestic and public areas. Then, fathers have roles as a provider of physical and psychological needs of children to support the children development. The involvement of fathers in educating children is important as it will have an impact on the children’s cognitive, language, and socio-emotional skills.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | kesetaraan gender, reprsentasi, peran ayah, pengasuhan |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | RIZKA SINTA DEWI MURYADI |
| Date Deposited: | 02 Nov 2021 09:20 |
| Last Modified: | 02 Nov 2021 09:20 |
| URI: | http://eprints.ums.ac.id/id/eprint/95131 |
Actions (login required)
 |
View Item |
