Pelaksanaan Strategi Programming Radio mentari FM sebagai Radio Kesehatan di Surakarta

Juliati, Fadhila Nur and , Vinisa N. Aisyah, M.I.Kom (2021) Pelaksanaan Strategi Programming Radio mentari FM sebagai Radio Kesehatan di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The development of the public information media industry continues to develop and change with the times, one of which is radio. So that in the radio world, there are strategies to attract and retain listeners. One of them is Radio Mentari which tries to provide health information to listeners. This study aims to analyze the broadcasting strategy carried out by Radio Mentari in providing health information to listeners. The theory that will be used is a programming theory according to Sydney W.Head in which there are five strategies. This research is a qualitative research with descriptive method. Collecting data using interview techniques and documentation. Data analysis in this study is data collection, data reduction, systematic presentation of data, case discussions, conclusions, and triangulation of data sources used for data validity. The results of this study indicate that Radio Menrari uses five programming strategies, namely compatibility, habit formation, control of audience flow, conservation of program resources, and breadth of appeal. However, in the strategy of conformity, Radio Mentari still uses predictions as an effort to find out how the daily activities of the audience are.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Strategi Penyiaran, Teori Programming, Radio Kesehatan, Radio Mentari
Subjects:	A General Works > AC Collections. Series. Collected works H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	FADHILA NUR JULIATI
Date Deposited:	08 Nov 2021 02:29
Last Modified:	08 Nov 2021 02:29
URI:	http://eprints.ums.ac.id/id/eprint/94922

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